By Stuart Coster
The new Jaguar XF has won the coveted What Car magazine Car of the Year 2008 award, beating off stiff competition from rivals BMW and Mercedes.
What Car stipulate that the winner of the award "must have done more than anything else from the past 12 months to move things on".
Jaguar is a mere cottage industry alongside the mighty Audi, BMW and Mercedes-Benz. Yet its replacement for the retro styled S-Type was considered to have beaten the best the company's German rivals could offer.
This is even more of an achievement when set against the backdrop of uncertainty over Jaguar's future, with the sale of the company by owners Ford now imminent - most likely to Indian motor group Tata.
The magazine singled out in particular the way the XF out-drives the previously unbeatable BMW 5 Series, which is saying something, but also manages to be more supple on poor surfaces.
Accepting the award, Jaguar and Land Rover managing director Mike O'Driscoll said, "This marks a very special day for Jaguar. We're back."
What Car isn't alone in praising the new Jag over its executive peers.
In a three-way Auto Express group test against the Mercedes E280 CDI and BMW 525 M Sport, the 2.7 diesel version of the XF again emerged triumphant.
Despite being the cheapest of the three, Auto Express described the car as "brilliant: superbly designed inside out, as well as fantastic to drive in all conditions and cost effective to buy and run. Jaguar should be immensely proud of its achievement."
"We're proud to say the XF is a British world-beater" the mag concluded.
There was more success in the recent What Car awards for British-built models in other categories.
Stable-mate Land Rover won the top award in the compact 4x4 category with its Freelander model, while the Discovery took the accolade for best large 4x4. The Oxford-built MINI Cooper also took the title in the hot hatch category.
Al Kammerer, product development director Jaguar and Land Rover, pointed to strength in automotive manufacturing. 'The automotive industry in the West Midlands is alive and well,' he said.
Stuart Coster is editor of motoring advice site KwikGuides.com, which provides free guides and tools to help with buying, selling and running a car. The site's most popular guide is on Buying a Used Car
Article Source: http://EzineArticles.com/?expert=Stuart_Coster
The new Jaguar XF has won the coveted What Car magazine Car of the Year 2008 award, beating off stiff competition from rivals BMW and Mercedes.
What Car stipulate that the winner of the award "must have done more than anything else from the past 12 months to move things on".
Jaguar is a mere cottage industry alongside the mighty Audi, BMW and Mercedes-Benz. Yet its replacement for the retro styled S-Type was considered to have beaten the best the company's German rivals could offer.
This is even more of an achievement when set against the backdrop of uncertainty over Jaguar's future, with the sale of the company by owners Ford now imminent - most likely to Indian motor group Tata.
The magazine singled out in particular the way the XF out-drives the previously unbeatable BMW 5 Series, which is saying something, but also manages to be more supple on poor surfaces.
Accepting the award, Jaguar and Land Rover managing director Mike O'Driscoll said, "This marks a very special day for Jaguar. We're back."
What Car isn't alone in praising the new Jag over its executive peers.
In a three-way Auto Express group test against the Mercedes E280 CDI and BMW 525 M Sport, the 2.7 diesel version of the XF again emerged triumphant.
Despite being the cheapest of the three, Auto Express described the car as "brilliant: superbly designed inside out, as well as fantastic to drive in all conditions and cost effective to buy and run. Jaguar should be immensely proud of its achievement."
"We're proud to say the XF is a British world-beater" the mag concluded.
There was more success in the recent What Car awards for British-built models in other categories.
Stable-mate Land Rover won the top award in the compact 4x4 category with its Freelander model, while the Discovery took the accolade for best large 4x4. The Oxford-built MINI Cooper also took the title in the hot hatch category.
Al Kammerer, product development director Jaguar and Land Rover, pointed to strength in automotive manufacturing. 'The automotive industry in the West Midlands is alive and well,' he said.
Stuart Coster is editor of motoring advice site KwikGuides.com, which provides free guides and tools to help with buying, selling and running a car. The site's most popular guide is on Buying a Used Car
Article Source: http://EzineArticles.com/?expert=Stuart_Coster
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